Social media strategy

Social media strategies built to grow your business.

Beyond posts: an editorial plan, brand voice and content system that turn social channels into a measurable acquisition lever.

What we do

Content that converts, not just fills.

01

Social audit & positioning

Review of current accounts, competitive benchmark, priority lever identification.

02

Editorial strategy

Content pillars, brand voice, monthly calendar aligned with commercial goals.

03

Content production

Photo, video, motion, copywriting — produced by a senior creative team.

04

Community management

Posting, engagement, DM response. Professional presence — not a bot.

05

Paid social

Meta, LinkedIn, TikTok campaigns built for conversion, not just reach.

06

Monthly reporting

Clear KPIs, strategic readouts, continuous adjustments. You know what works.

Our method

Four steps, one system that runs.

  1. 01
    Audit & strategy

    Understand your market, audiences and priority platforms.

  2. 02
    Editorial identity

    Art direction, content pillars, writing guidelines, templates.

  3. 03
    Production & publishing

    Content creation, monthly calendar, scheduling.

  4. 04
    Continuous optimisation

    Performance analysis, A/B tests, scale-up.

Who it's for

For brands that want to matter online.

  • Premium brands
  • Hotels & restaurants
  • Ambitious SMEs
  • Founders & executives
  • E-commerce
  • Lifestyle brands
Expected outcomes

Real KPIs, not vanity likes.

×3
Average engagement over 6 months
+250 %
Social-driven website traffic
−40 %
Cost per lead vs standard ads
100 %
In-house production managed
Frequently asked

Your questions, our answers.

Which social platforms do you recommend?

It depends on your business and audience. Premium brands and hotels: Instagram and TikTok. B2B and executives: LinkedIn. We define your mix at the start.

Do we need to post every day?

No. Consistency beats frequency. Three well-produced posts a week outperform seven weak ones. We calibrate to your resources.

What budget should we expect?

Full retainer (strategy + production + community management) starts around €2,500/month. Audit + strategy only: €3,500 one-off.

Do you work with international brands?

Yes. We produce in English and French and adapt to international markets market codes.

How long until results?

First signals (engagement, audience quality) at 6–8 weeks. Business results (leads, sales) at 3–6 months depending on sector.

Can you run our paid campaigns too?

Yes. We run Meta, LinkedIn and TikTok campaigns with measurable acquisition goals.

Free audit

30 minutes to audit your social presence and map the next steps.

Direct review with Matthieu-Romain Vogel: positioning, content, conversion. No strings attached.