For hotels

How to grow your direct bookings.

Booking and Expedia capture 60 to 75% of independent hotels' bookings — at 15 to 22% commission. Our method takes back control of your brand, lifts your average ticket and moves your direct bookings from 25% to 40-60% within 18 months — whether you run a boutique inn, a city hotel or a signature resort.

Target direct bookings
40-60%
Organic site traffic
+25%
Perceived average ticket
+15%
OTA dependency
-30%

The promise

More direct, more margin, a brand finally worthy of the property.

01. Premium branding redesign

Identity, tone, vocabulary, signature photography. A distinctive hotel brand books three times more.

02. Converting direct site

Speed, photography, emotional copy, integrated booking engine, multilingual. +25 to +40% direct typically.

03. Signature photo & video

Annual or semi-annual shoot of rooms, common spaces, experiences. The best-ROI investment in your communication.

04. Hospitality Instagram & TikTok

Signature reels, lifestyle, behind-the-scenes. The channel of desire.

05. Local & international SEO

Google Business, editorial content, neighbourhood guides. Capture demand actively searching.

06. CRM & loyalty programme

Segmentation by stay type, targeted upgrades. A loyal guest is worth 4 to 7x their first booking.

Why MV

• Hands-on experience with independent hotels and exceptional venues • Premium hospitality references including Maison Cosse • Luxury hospitality digital strategy guide available

Frequently asked

FAQ

Should I leave Booking?
No. Keep it as a discovery showcase, but build a brand that pulls guests to book direct.
Average budget for an independent hotel?
€3,000 to €8,000/month depending on ambition, excluding signature photography (€15,000–30,000/year) and paid acquisition.
How long for measurable results?
Site traffic: 3 months. Direct bookings up: 6–12 months. 40–60% direct: 18–24 months.

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