For startups

How to launch a brand and acquire your first clients.

A launching startup — SaaS, marketplace, hardware, services, climate or DTC — has 12 months to validate its positioning and generate a recurring client flow. Our method condenses that work into a complete go-to-market system: positioning, branding, site, content, acquisition.

For a validated GTM
90 days
Perceived credibility vs raw MVP
x10
First qualified leads
<3 months
Brand / product coherence
100%

The promise

A credible brand, a converting site, a validated acquisition channel in 90 days.

01. Positioning & messaging

The most profitable launch work. 1 positioning sentence + 3 pillars + 1 proof per pillar.

02. Minimum viable branding

Distinctive identity, tone, guidelines, but without over-investing. Iterate after first sales.

03. Converting site in 4 weeks

Premium landing page, outcome-oriented copy, short form, social proof from first client.

04. Founder content on LinkedIn

The founder is the best acquisition channel for an early-stage startup. 3 posts/week, authentic tone.

05. First validated paid channel

Meta or Google Ads with controlled budget to validate unit economics before scaling.

06. Client-case-content loop

Each first client becomes a use case, a testimonial, a content piece. The compound lever.

Why MV

• Direct launch experience across 10+ ventures • Founder DNA: we speak the entrepreneurs' language • Ability to operate in startup mode, not agency mode

Frequently asked

FAQ

Budget for an early-stage startup?
Start pack (from €590) for a 90-day validated launch, then Growth (€1,190/month) for acceleration.
Do I need to have raised funds?
No. We work with bootstrapped founders as much as with funded startups.
How long to first client?
8–12 weeks for first qualified leads once positioning + site + founder LinkedIn are in place.

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